Yesterday, I had the lovely opportunity to take some couple shots of one of my best friends and her boyfriend. We walked along the Ferry Building and the Embarcadero around 10am. I haven’t really taken photos on a DSLR for a while since I’ve completely resorted to my iPhone camera so I forget how amazing the quality can be. The photos taken at the bookstore are my favorite. The natural lighting and bookstore backdrop makes for a perfect cinematic combination.  
Book Passage Bookstore, San Francisco, CA
ninaxchan.com

Yesterday, I had the lovely opportunity to take some couple shots of one of my best friends and her boyfriend. We walked along the Ferry Building and the Embarcadero around 10am. I haven’t really taken photos on a DSLR for a while since I’ve completely resorted to my iPhone camera so I forget how amazing the quality can be. The photos taken at the bookstore are my favorite. The natural lighting and bookstore backdrop makes for a perfect cinematic combination.  

Book Passage Bookstore, San Francisco, CA

ninaxchan.com

The best part about going away for a few days is coming back to my bf! I didn’t think I would miss him that much, but I feel so happy seeing him again. We are sitting at a cafe now enjoying the beautiful sunny weather. He’s studying while I’m working on my design projects. Perfect day. :)


Lululemon Athletica is an example of a company whose digital marketing strategy crosses all social media platforms successfully, inspiring creativity while educating and challenging their customers into a healthier lifestyle.
Lululemon specializes in athletic, yoga-inspired clothing primarily for women. Lululemon states that their mission is to “create components for people to live long, healthy, and fun lives.” Their online and social experience feels like an extension of their services and brand values from their in-store environments. Their message remains consistent, clear, and concise among all channels, which heightens their brand awareness. 
This is a snippet from Lululemon’s Annual Report describing their target audience:
“Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health. We believe she pursues exercise to achieve physical fitness and inner peace.”

Read more: Consumers Are More Likely to Buy if Your Brand is Social 

Lululemon Athletica is an example of a company whose digital marketing strategy crosses all social media platforms successfully, inspiring creativity while educating and challenging their customers into a healthier lifestyle.

Lululemon specializes in athletic, yoga-inspired clothing primarily for women. Lululemon states that their mission is to “create components for people to live long, healthy, and fun lives.” Their online and social experience feels like an extension of their services and brand values from their in-store environments. Their message remains consistent, clear, and concise among all channels, which heightens their brand awareness. 

This is a snippet from Lululemon’s Annual Report describing their target audience:

“Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health. We believe she pursues exercise to achieve physical fitness and inner peace.”

Read more: Consumers Are More Likely to Buy if Your Brand is Social