Pentagram’s Paula Scher shares her identity design expertise in a new online class developed in partnership with online learning community Skillshare. In the self-paced class, “Brand Identity: Design Adaptable Branding Systems,” Scher reveals her process for creating a “liquid identity”––a recognizable, dynamic branding system that can be adapted across mediums.
In the 70-minute class, Scher challenges students to design and share an identity system for a not-for-profit organization of their choice, such as a theater, museum or government. Scher takes students through the steps of creating a liquid identity: researching an organization’s goals, developing a series of design solutions, simplifying them to their essence, then adapting them across applications including animation, products, signage, architecture, and more. The video lessons show how Scher has designed identities for some of her most iconic projects (including Jazz at Lincoln Center, the Type Directors Club, and Microsoft Windows), go behind-the-scenes of her latest rebranding for the Philadelphia Museum of Art, and join her at the Public Theater in Manhattan––her most long-standing identity project to date.
Enroll in “Brand Identity: Design Adaptable Branding Systems” here.