fastcompany
fastcompany:

The three-year-old startup has developed a front-end interface for helping web shoppers find the perfect fit.
A woman shopping for summer clothes spots a dress on Pinterest and clicks through to the retailer’s product page. She zooms in on the pattern, selects the coral version, and decides the price is within her budget—but then, she hesitates.
For most online shoppers, that moment of hesitation is the result of inconsistent sizing, a problem costing the fashion industry over $3 billion per year.
Read More>

fastcompany:

The three-year-old startup has developed a front-end interface for helping web shoppers find the perfect fit.

A woman shopping for summer clothes spots a dress on Pinterest and clicks through to the retailer’s product page. She zooms in on the pattern, selects the coral version, and decides the price is within her budget—but then, she hesitates.

For most online shoppers, that moment of hesitation is the result of inconsistent sizing, a problem costing the fashion industry over $3 billion per year.

Read More>


How do you see the future of business?
Deepak Chopra: More people are buying virtually than going to stores. Ecommerce has shifted to something interesting called story commerce. Story commerce means that not only are you buying online, but you are buying products that are connected with a story that is emotional and appeals to your higher instincts of love, compassion, empathy and joy. This has then led to what is called cause-driven marketing. So we are at that stage now where the story is linked to a cause, and the cause has to do with global issues: poverty, women’s empowerment, children’s rights, environment and sustainability and also social and economic justice. People are realizing that these are all interconnected to peace. You can’t have peace if you have these huge issues like extreme economic disparities. Therefore, in a sense, if we want to create a more peaceful, just, sustainable and healthy world, then we have to really combine story telling with cause-driven marketing. That is the next frontier.

Deepak Chopra On The Future of Business

How do you see the future of business?

Deepak Chopra: More people are buying virtually than going to stores. Ecommerce has shifted to something interesting called story commerce. Story commerce means that not only are you buying online, but you are buying products that are connected with a story that is emotional and appeals to your higher instincts of love, compassion, empathy and joy. This has then led to what is called cause-driven marketing. So we are at that stage now where the story is linked to a cause, and the cause has to do with global issues: poverty, women’s empowerment, children’s rights, environment and sustainability and also social and economic justice. People are realizing that these are all interconnected to peace. You can’t have peace if you have these huge issues like extreme economic disparities. Therefore, in a sense, if we want to create a more peaceful, just, sustainable and healthy world, then we have to really combine story telling with cause-driven marketing. That is the next frontier.

Deepak Chopra On The Future of Business