School on a Saturday morning 😔💤 #london #hult (at Hult International Business School)
For brands that operate solely online, namely fashion retail e-commerce websites, it is important for them to employ a strong sense of branding and a stellar user experience in order to differentiate from the masses. Since the online marketplace is heavily saturated with products, each desperately vying for online customers, it is easy to get lost and confused in the midst of looking for the right product and website to shop at.
Companies such as Fab and Everlane are great examples of online e-commerce websites that have found great success, traction, and customer loyalty. What all of these online brands have in common is their user-centric focus, a strong understanding of their target audience, and simplicity in navigation that results in a delightful experience.